Everywhere you go these days, protein versions of your favourite products are on the shelves. From Weetabix Protein, to Nature Valley Protein Bars, to Special K Protein, the food industry knows that what their consumers want – and that’s more protein in their lives.
Recent studies have suggested despite eating more meat than ever before, we’re still deficient in protein. Not to mention how it keeps you fuller for longer and repairs and recovers your muscles. So protein is in – which means the big boys can cash in quickly.
Mars Inc. have done just that and have recently announced a new protein version of their Mars & Snicker chocolate bars. But what does this mean? Is there less chocolate, replaced by powdered protein? Is it healthier for you that the normal calorie-laden chocolate bars? Is there even that much protein in the bars, or is it just another buzzword to dump on the packaging?
What’s the difference between normal Mars & Snickers vs protein Mars & Snickers?
Normal Mars: 165 kcal – winner!
Protein Mars: 350 kcal
Normal Mars: 3g – winner!
Protein Mars: 4.5g
Normal Mars: 25.7g – winner!
Protein Mars: 39g
Normal Mars: 20.8g – winner!
Protein Mars: 23g
Normal Mars: 1.1g
Protein Mars: 33g – winner!
Normal Mars: Sugar, Glucose Syrup (Sources include Wheat), Milk Solids, Vegetable Fat, Cocoa Butter, Cocoa Mass, Barley Malt Extract, Cocoa Powder, Emulsifier (Soy Lecithin), Salt , Egg White, Natural Flavour (Vanilla Extract).
Protein Mars: Protein Blend (39%) (Hydrolysed Collagen, Soya Protein Isolate, Milk Protein Isolate, Skimmed Milk Powder, Whey Protein Concentrate (from Milk), Egg Albumen, Emulsifier (Soya Lecithin)), Caramel (16%), (Sweetened Condensed Skimmed Milk, Glucose Syrup, Invert Sugar Syrup, Palm Oil, Butter (from Milk), Sugar, Emulsifier (E471), Stabiliser (Pectin), Salt, Natural Flavouring), Milk Chocolate (15%) (Sugar, Cocoa Butter, Skimmed Milk Powder, Cocoa Mass, Lactose and Protein from Whey (Milk), Palm Fat, Whey Powder (from Milk), Milk Fat, Emulsifier (Soya Lecithin), Natural Vanilla Extract), Humectant (Glycerol), Fructo-Oligosaccharide, Humectant (Maltitol), Flavourings, Fat-Reduced Cocoa Powder, Barley Malt Extract, Salt.
Normal Snickers: 250 kcal – winner!
Protein Snickers: 390 kcal
Normal Snickers: 4.5g – winner!
Protein Snickers: 5.3g
Normal Snickers: 33g – winner!
Protein Snickers: 36g
Normal Snickers: 27g
Protein Snickers: 18.6g – winner!
Normal Snickers: 4g
Protein Snickers: 35.6g – winner!
Normal Snickers: MILK CHOCOLATE (SUGAR, COCOA BUTTER, CHOCOLATE, SKIM MILK, LACTOSE, MILKFAT, SOY LECITHIN, ARTIFICIAL FLAVOR), PEANUTS, CORN SYRUP, SUGAR, PALM OIL, SKIM MILK, LACTOSE, PARTIALLY HYDROGENATED SOYBEAN OIL, SALT, EGG WHITES, ARTIFICIAL FLAVOR. ALLERGY INFORMATION: CONTAINS PEANUTS, MILK, EGG AND SOY. MAY CONTAIN TREE NUTS.
Protein Snickers: Protein Blend (33%) (Hydrolysed Collagen, Milk Protein Isolate, Milk Protein, Whey Protein Concentrate Milk, Emulsifier (Soya Lecithin)), Milk Chocolate (15%), (Sugar, Cocoa Butter, Skimmed Milk Powder, Cocoa Mass, Lactose and Protein from whey (Milk), Palm Fat, Whey Powder (Milk), Milk Fat, Emulsifier (Soya Lecithin), Natural Vanilla Extract), Caramel (14%) (Sweetened Condensed Skimmed Milk, Glucose Syrup, Invert Sugar Syrup, Palm Oil, Butter (Milk), Sugar, Emulsifier (E471), Stabiliser (Pectin), Salt, Natural Flavouring), Humectant (Maltitol), Peanuts (10%), Humectant (Glycerine), Peanut Flour, Fructo-Oligosaccharide, Natural Flavouring (Peanut), Salt, Colour (Plain Caramel), Antioxidant (Natural Mixed Tocopherols).
It’s easy to see that the new protein range is NOT any healthier than their chocolatey counterpart – in fact, the only place where it does show any healthfulness is with the increased amount of protein.
However, when you also consider the added sugar, carbs and saturated fat which compensate for adding in the more protein, it’s really not worth it. Plus, the new protein chocolate bars are available on Amazon for RRP £2.19, a much higher price than the normal bars.
Of course, they do weigh more and have more premium protein ingredients in them, but there is still palm fat, glucose syrup, and palm oil which make this just as bad, if not worse, than a normal Mars or Snickers bar. Avoid if you want to watch your waistline – and save yourself some extra cash!