Bran is a fantastic source of fibre if you want to get the metabolism started first thing in the morning. It’s also mighty tasty and can be given a whole host of toppings to make it, you know, not boring.
However, it pays to have your eyes peeled when you walk down the breakfast aisle, as not all bran flakes are as they seem…
Are bran flakes good for me?
The top brand
Kellogg’s All Bran Bran Flakes
Kellogg’s’ ‘All Bran’ range includes loads of variations, which not only makes it super confusing as to which to buy, but also makes you super aware how different they each individually are. All it takes is a couple of words different on the packaging and things dramatically change…
Currently, Kellogg’s Bran Flakes are the leading brand (see here how just 5 manufacturers account for >95% of the cereal market)– and with only 80% wheat bran, you might not be so surprised that the next ingredient is sugar… and after that barley male flavouring. Throw in some salt, honey and false vitamins and minerals and you’ve got your breakfast bowl.
Now, this might initially seem harmless BUT it’s not that hard to produce a bran cereal which has much more bran than this, and much less sugar for that matter. Take Kellogg’s All Bran Original. The only difference between this and the leading brand is that the Bran Flakes are, well, flaked. The Original type are smaller, cylindrical versions of the same thing, but instead had 87% whole wheat bran. A much more wholesome choice.
You can buy single or multi packs of All Bran here.
The basic range
You might find that supermarket own bran flakes are a) always very very cheap and b) much less difficult to decipher the ingredient list. In Tesco’s Bran Flakes there is around 88% wholewheat bran – a much simpler and healthier cereal that the leading brand. Even the fruit version, the Sultana Bran, has around 85% wholewheat content.
The healthiest choice
Weetabix Crunchy Bran
No longer does ‘bran’ necessarily mean ‘healthy’. Infusions with sugar have left a lot of bran cereals wanting, and I think Kellogg’s try with Optivia – and its subsequent demise in 2014 due to ‘poor consumption rates’ and peoples’ preference of ‘natural over fortified’ – has made people aware that bran is good, only when the contents are good. It goes without saying really.
You may or may not know about Weetabix’s latest introduction to the bran market with their Weetabix Crunchy Bran range. I never saw these in the supermarkets until today when I was actively searching for them (I don’t know – maybe Kellogg’s All-Bran range really is that monopolising along the cereal aisle), but their offering is actually pretty fantastic, and trumps the leading brand and the supermarket brand choices.
In this version you have 94% bran from both wheat and oats and fewer fortified vitamins and minerals. Alternatively, you could pick up a supermarket’s own ‘Whole Oat Bran’ packet. This is of course all oats and not wheat – but this might be a greater choice for those who suffer with IBS. It’s also kinder on the pocket and is a great family-friendly option.
You can buy variety packs of Weetabox Crunch Bran here.